Breifne O
Breifne O'Brien

Technical Beef Specialist

Breifne hails from a suckler, beef and sheep farm in Co. Cavan. He studied Agri-Environmental Science in University College Dublin. During his college years, he presented an agri-focused radio show on Belfield FM called 'Keepin' it Country'. In addition to his knowledge and passion for Irish agriculture, he also gained extensive international experience through time spent working on a 4,500-cow dairy farm in South Dakota in the US. He has previously worked in the agri-news sector and more recently has gained professional experience working in cattle procurement in the Irish beef sector.

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Mart Report: Heifers and bullocks at Delvin Mart

Mart Report: Heifers and bullocks at Delvin Mart

There was a large showing of cattle at the weekly cattle sale at Delvin Mart with over 350 cows, heifers...

UK beef price approaches €5/kg as Irish price lags

UK beef price approaches €5/kg as Irish price lags

Beef prices in the UK are continuing to increase and for the week ending Saturday, November 27, the average R3...

Online sale of in-calf heifers to take place this evening

Online sale of in-calf heifers to take place this evening

The family-farming duo Wesley and John Breaden, based in Corduff, Carrickmacross, Co. Monaghan, are set to host an on-farm, online...

Video: McGee sale sees top price of €18,000 for heifer

Video: McGee sale sees top price of €18,000 for heifer

The McGee family hosted their inaugural online-only sale of production heifers last weekend, in conjunction with Mid-Tipp Mart and MartEye....

Charolais Christmas Cracker Bull Sale set for Elphin

Charolais Christmas Cracker Bull Sale set for Elphin

The Irish Charolais Cattle Society is set to host its ‘Christmas Cracker Bull Sale’ at Elphin Mart, Co. Roscommon, this...

Ballinakill Mart set to host Aubrac herd dispersal sale

Ballinakill Mart set to host Aubrac herd dispersal sale

Ballinakill Mart in Co. Laois is set to host a dispersal sale of the Aubrac herd belonging to James and...

Scope for a further rise in beef price of over 15c/kg – IFA

Scope for a further rise in beef price of over 15c/kg – IFA

Factory quotes for beef cattle “are not reflecting the strength of the market in the prices returned to farmers”, according...

Beef Kill: Heifer throughput drops by over 800 head

Beef Kill: Heifer throughput drops by over 800 head

Last week’s beef kill has seen the number of cattle presented for slaughter in the heifer category drop by over...

Dairy clearance sale set for Carnew Mart on Wednesday

Dairy clearance sale set for Carnew Mart on Wednesday

Carnew Mart, Co. Wicklow, is set to host a dairy clearance sale tomorrow, Wednesday, December 1, at 1:00pm. According to...

Factory quotes: Cattle prices continue to increase

Factory quotes: Cattle prices continue to increase

This week’s factory quotes have seen further upward movement on beef price, but heifer and steer quotes appear slower to...

Reducing slaughter age: Will it make financial sense?

Reducing slaughter age: Will it make financial sense?

It’s well publicised information at this stage that Ireland will probably have to look at ways of reducing the average...

Caution urged as scammers target farmers’ bank accounts

Caution urged as scammers target farmers’ bank accounts

Farmers are being urged to keep an eye on their bank accounts as high levels of fraud attempts have reportedly...

Inaugural Genetic Gems sale sees top price of €9,000

Inaugural Genetic Gems sale sees top price of €9,000

The inaugural ‘Genetic Gems‘ sale of select Hereford females took place at GVM Tullamore, on Saturday, November 20. According to...

Meeting specifications is key to maximising beef price

Meeting specifications is key to maximising beef price

Beef finishers who send cattle to the factory regularly will be well aware of the importance of meeting factory specifications...

Beef Focus: Supplying the growing market for ‘high-end’ sucklers

Beef Focus: Supplying the growing market for ‘high-end’ sucklers

A growing interest is being seen among Irish suckler farmers for bigger cows, high-end sucklers with the impressive ‘U-grade’ confirmation,...

Israeli authorities visit Ireland to view export facilities

Israeli authorities visit Ireland to view export facilities

A group of Israeli veterinary inspectors have visited Ireland to view its cattle exporting facilities, sources have confirmed to Agriland....

Beef farmers: Time to test your silage and act on results

Beef farmers: Time to test your silage and act on results

Grass silage is the main feed used on the majority of beef farms in Ireland and is often taken for...

Ballybay Mart: ‘Back in business’ as sales resume

Ballybay Mart: ‘Back in business’ as sales resume

Ballybay Mart manager Mattie Gilliland has today, Wednesday, November 24, confirmed to Agriland that livestock sales are set to resume...