Into the alphabet soup of Irish farming organisations plops the Farmers Alliance (FA).
In media briefings, FA spokespersons have said the organisation will focus on repairing the image of farmers eking out a living from the soil.
It may come as a revelation to farming organisations, urban dwellers, and the media, but rural Ireland is not a homogeneous farming neighbourhood.
Many non-farming people live and work in the countryside, commute from the countryside to work, or have retired to a rural lifestyle.
Issues affect all rural dwellers
Like farmers, they face issues that affect the quality of their lives and their participation in society.
These issues range from poor road infrastructure, non-existent digital connection, a dearth of social services, local planning decisions that defy proper rural development, a light-touch policing presence, and so on.
On a daily basis they see the effects of industrial farming on the countryside as farmers shred basic neighbourly tenets and use the countryside and its roads network as their factory floor without a thought for the views or eyes/ears of those who share the rural space.
The Irish farming community is a sliver of the Irish population. Entitled to be heard, but not entitled to be above scrutiny.
Farmers Alliance
If the FA is donning the jacket of victimhood to say that farmers are being pilloried once again for rural Ireland failings, then that is not a good omen.
Falling into an echo chamber like other farming organisations, the FA is castigating those calling out farming practices.
Over time, their political tractor will drop the tow hitch to provide a support base for issues like live animal exports, hunting, commercial turf cutting, and unfettered rural house building.
Irish society is debating these third rail issues as Ireland begins to adopt a long-horizon view of its development as a modern nation embracing a climate emergency.
Like its defunct US farming organisation namesake, the Farmers Alliance could be a movement culture for change in the Irish countryside.
But if the FA does not bring every rural dweller onside by adopting a modern future-proof thinking to rural issues, it has, in sporting parlance, lost the farmyard.
From, John Tierney, chairperson, Waterford Animal Concern.