Blog Awards Ireland 2013 is celebrating its launch at the Glenisk Pop Up Shop on Dawson Street this evening.

The awards aim to honour the best in Irish blogging with 32 winners set to be announced at a prize ceremony event on 12th October 2013 in the Osprey Hotel in Naas.

According to the organisers, increasingly more people are reading and writing blogs, more buying decisions are being influenced by bloggers and more businesses are using blogs to engage with their customers.

Indeed blogging is a tool that is available to everyone – for them to further their businesses, to write about their passions and to video their successes.

There are up to 32 different categories and so far there has been more than 2,000 nominations with the most popular categories including Best Newcomer, Personal Blog, Fashion & Beauty, Best Lifestyle Blog and Best Blog of the Diaspora, Best Outdoor Blog, which is sponsored by AgriLand.

Pictured Organisers of the Blog Awards Ireland 2013 Lorna Sixsmith, Farmerette and Amanda Webb, Spiderworking.com/Image Damien Carroll Photography