Agri-Business
Analysts are not ruling out the possibility that the euro may achieve parity with the Pound over the coming months.
The value of Sterling compared to the euro has strengthened considerably over the last month, figures from the ECB show.
The Sterling/euro exchange rate has taken another step towards parity as significant market movements in China overnight has seen the value of Sterling weaken further.
It is predicted that the value of the Euro against Sterling could fluctuate between £0.75p and parity while the UK sorts out Brexit
Sterling has weakened further since the UK Prime Minister, Theresa May, announced that she would trigger Article 50.
The euro has continued to its upward momentium against Sterling this week with an increase of 0.8% this week.
Sterling is continuing to fall against the euro on the back of a number of key announcements by the Bank of England in recent weeks.
Sterling moved lower yesterday as the Bank of England cut interest rates in an attempt to counteract a looming recession in the UK.
The past week has seen some signs of stabilisation for the UK market, according to Daisy Higgins, of Bord Bia's London Office.
Sterling has been given a welcome boost above the Euro since news broke earlier this week that Theresa May would be installed as British Prime Minister.
Other
The Pound has hit a fresh three-year low against the euro as Brexit concerns continue to see a major sell-off of the currency.
The value of sterling has been rocked again in early trading today as market sentiment continues to be negative towards the currency.
The British Pound has been on the slide against the majority of the 16 most actively traded currencies globally since the start of 2016.
Sterling fell sharply again yesterday as currency markets remain volatile in the face of a looming UK vote on its membership of the EU.
The sterling/euro exchange rate has fallen sharply in early trading this morning on the back of two opinion polls this week showing the "leave" side gaining ground in the Brexit referendum.
Sterling continues to fall in value against the euro over concerns that the Brexit referendum could spell trouble for the British economy.
Sterling is on the slide against the euro as uncertainty over the UK's referendum on membership of the EU impacts currency markets.
Most currency analysts agree that January was not a good month for sterling and its 3.8% decline against the euro concluded its worst two-month decline since 2008.
The prospect of the Euro remaining weak against the US dollar and Sterling will help boost Irish food exports
Beef
Irish beef prices continue to fall in sterling terms as the euro remains weak against the pound and dollar.
Agri Politics
After a drop to 1.05 USD/EUR in March 2015, the euro started slowly appreciating again against the US dollar to reach 1.12 USD/EUR
The recent strengthening of the euro against Sterling is serving to erode the buoyancy of Irish food exports to the UK
The Euro rose to its highest level in six months against the pound yesterday amid stock market turmoil around the world.