14,000 make their way to the home of Steyr

“Record numbers of visitors” made their way to the Steyr headquarters last year.

CNH Industrial’s factory in St. Valentin (Austria) attracted 10% more people in 2018 than the previous year. Last year, no less than 14,000 people (including politicians, distributors, dealers and students) travelled to the plant.

Factory employees organised ‘VIP customer events’, where farmers and contractors enjoyed an “exclusive plant tour experience”, along with ‘Ride and Drive’ sessions on a special test track.

Guests travelling to the plant are initially welcomed in the Experience Center; it’s home to several noteworthy tractors. They’re also treated to (or subjected to, depending on how much or how little you enjoy such things!) a special presentation in a dedicated auditorium.

Following this introduction, a team (of guides) leads guests throughout the entire manufacturing facility.

Of course, Steyr’s parent company – CNH Industrial – is a sizeable entity. Within its agricultural equipment portfolio, it is also home to the Case IH and New Holland brands.

In the construction sphere, the New Holland and Case brands are significant players in their own right.

On the commercial vehicle front, CNH Industrial encompasses half a dozen different brands. Iveco is its commercial vehicle brand.

Image source: www.iepieleaks.nl

Iveco Bus and Heuliez Bus are its bus and coach brands; Iveco Astra produces quarrying and construction vehicles (specialist trucks).

Magirus is CNH Industrial’s firefighting vehicle brand, while Iveco Defence Vehicles sells into the defense and civil protection sectors.

The powertrain division is home to FPT (Fiat Powertrain Technologies). Financial services fall under the wing of CNH Industrial Capital.

The group holds a staggering 8,500 active patents. It has a manufacturing presence practically all over the globe, including plants in Argentina, Brazil, China, India, Mexico and Russia, as well as its better-known factories in Europe and North America.