Which brands come top of the UK combine harvester market?

Claas is the top-selling combine harvester brand (for new machine sales/registrations) in the UK – by quite some margin.

That’s according to data from the UK-based AEA (Agricultural Engineers Association).

It has released figures relating to sales for the 2017 season; the data covers registrations from September 2016 until August 2017.

Why, you might ask, are we revealing the brand-by-brand figures for 2017 (rather than 2018)? Official bodies are not permitted to release such data due to EU competition regulations until a full 12 months have elapsed.

The data shows that Claas sold (registered) 263 new combine harvesters, accounting for 48% of the market.

Image source: Shane Casey

Next up, but quite a way behind, was New Holland. It sold (registered) 136 new machines (equating to a market share of 25%) during the same period.

Image source: Shane Casey

In third position was John Deere. It sold (registered) 91 new combine harvesters, accounting for 17% of the overall market.

Image source: Shane Casey

In fourth place was Case IH with sales (registrations) of 25 new machines (5%). Interestingly, the combined CNH (Case New Holland) figure was 161 units (29%).

AGCO (encompassing brands such as Massey Ferguson and Fendt) notched up sales (registrations) of 23 new combine harvesters (4% of the overall market).

The ‘others’ category accounted for eight units (circa 1%). A total of 546 new machines were sold (registered) during the period.

Bear in mind that these percentages may not add up exactly to 100%, due to rounding off of individual figures.

This table (below) shows the information more clearly.

New combine harvester registrations in the UK (September 2016 – August 2017):
  • Claas:   263 units (48%);
  • New Holland:   136 units (25%);
  • John Deere:   91 units (17%);
  • Case IH:   25 units (5%);
  • AGCO:   23 units (4%);
  • Others:   8 units (1%);
  • Total:   546 units (100%).

Elsewhere, the AEA recently reported that 12,102 new agricultural tractors were registered in the UK last year (2018).

That figure was approximately 1% higher than the total for 2017. In fact, it was the largest annual figure in four years.