Dairygold and the Irish Cancer Society have joined together for a new initiative called ‘Wrap it Pink’ to raise cancer awareness in rural Ireland.

Farmers all over Ireland are being encouraged by Dairygold to wrap their silage bales in pink this summer.

The Irish-made baling wrap is available through Dairygold Co-op stores and for every bale of wrap purchased a donation will be made to the Irish Cancer Society, the co-op says.

John O Carroll, Head of Retail at Dairygold, said that many farming families throughout Ireland have been affected by cancer and the Irish Cancer Society provides terrific support for sufferers and their families.

“We’d love to see pink plastic bales in every parish this summer, knowing that in doing this we are not just raising cancer awareness but also helping to raise funds for the Irish Cancer

“The sight of black silage bales is already a familiar sight around rural Ireland and the pink bales will certainly brighten up the fields and hopefully make people think. We believe it’s going to look fantastic,” he said.

Dairygold says that with the 2015 silage season is already underway so watch out for fields of pink in your area as a result of this unique partnership between Dairygold and The Irish Cancer Society.

“It is our belief that this initiative has the potential to significantly raise cancer awareness in the agri-sector whilst also generating funds to support cancer research and the other very important activities of the Irish Cancer Society,” O Carroll said.