Beef
Over two-thirds of people in South Korea would like to try Irish beef, according to a Bord Bia-commissioned report on consumer preferences.
Agri-Business
A monitoring group is set to be established for the protected geographical indication (PGI) status for ‘Irish Grass Fed Beef', the DAFM said.
International customers are "keen for information" on Irish grass-fed standard beef, as "it's not enough to just say you have a grass-fed standard".
Agri Politics
Members of the Beef Plan Movement are seeking clarity from Minister McConalogue regarding an EU trademark application for a ‘Grass Fed’ logo.
Agreement has been reached to proceed with the application of PGI status for Irish Grass Fed Beef - which will now include young bulls.
A major UK marketing campaign placing grass-fed Irish beef in the spotlight is being launched by Bord Bia this autumn.
The “foot-dragging” being seen around the possible application for PGI status for grass-fed Irish beef has been criticised by the ICMSA.
Teagasc "did not apply the methodology" for Bord Bia's proposal for a grass-fed beef standard, according to Prof. Gerry Boyle.
Bord Bia has revealed the finalised details of its proposal for a grass-fed standard for Irish beef - which will now include young bull beef.
Kepak Group scooped nine awards at this year’s prestigious World Steak Challenge getting two gold medals in grass-fed categories.
Irish grass-fed beef is marketed globally on its unique flavour, colour and taste. Cattle graze for up to 300 days of the year in Ireland.
