Sainsbury’s edges ahead of Asda in UK grocery market share

Sainsbury’s has edged ahead of Asda with it share of the UK grocery market, the latest data from Kantar Worldpanel shows.

Sainsbury’s now holds 16.5% of the UK grocery market share compared to Asdas 16.4% share, the figures show.

Despite a fall in sales of 0.3%, Kantar says that Sainsbury’s has returned to its position as the UK’s second largest supermarket for the first time since January, boosted by non-food sales, its Sainsbury’s Local outlets and faster market growth in the south of the country, where it operates a larger number of stores.

The latest grocery share figures from Kantar are for the 12 weeks ending July 19 2015, show a slow growth in the UK grocery market.

It says that overall sales have increased by 0.8% compared with a year ago, with stronger growth being enjoyed by the smaller retailers.

Meanwhile, The Co-operative has returned to growth for the first time since July 2014, increasing its sales by 1.0%, Fraser McKevitt, Head of Consumer and Retail Insight at Kantar, says.

“The Manchester-based grocer’s focus on its convenience offer has been rewarded with an increase in shopper numbers, which have risen by 133,000.

“While The Co-operative’s growth is slightly ahead of the market, its overall share of 6.3% has remained the same as last year,” he said.

Waitrose has also seen growth with sales rising by 3%, Kantar says.

Looking to the discounters, Kantar says that  Aldi sales grew 16.6% while Lidl saw growth of 11.3% meaning that both have moved to new market share highs of 5.6% and 4.0% respectively.

Morrisons was the best performer among the ‘big four’ retailers, it says although sales fell back by 0.1%.

Meanwhile, sales at Tesco fell by 0.6%, at Asda by 2.7% and at Iceland sales were up by 3.0%, coinciding with its recent ‘Power of Frozen’ advertising campaign, it says.

“The continued slow growth of the overall market can be explained by minimal volume growth and lower like-for-like prices, both as a result of cheaper commodity prices and the fierce competition between supermarkets.

“Comparable groceries are now 1.6% cheaper than a year ago, meaning prices have been falling since September 2014, although they are projected to start rising again by early 2016,” McKevitt says.

Image: Kantar Worldpanel
Image: Kantar Worldpanel