Discover AGCO is a brand-new event in the farming calendar, showcasing its full line-up of farm machinery brands, latest technology and extensive support services at Birmingham’s National Exhibition Centre 26-27 February 2014.

According to AGCO both entry and car parking at Discover AGCO are free and the event will feature live presentations and displays from Challenger, Fendt, Fella, GSI, Massey Ferguson and Valtra.

It says every application and farming sector will be highlighted, the show will include tractors, harvesting machinery, application equipment, groundscare, materials handling and grain storage solutions.

The company also says that all visitors will have the opportunity to Discover AGCO for themselves in a specially-constructed multimedia theatre experience. There will also be a programme of special agricultural seminars from leading speakers plus exhibits from over 40 agricultural suppliers.

“The event is a major new concept from AGCO – our very own agricultural machinery show, at the right time and in the right place,” says David Sleath, AGCO Director Sales, and Country Manager, UK and Ireland.

“The emphasis is firmly on interactivity and there will be plenty of kit and technology for showgoers to experience. Discover AGCO will enable us to meet up with current customers and those who don’t know us so well, and spend quality time discussing how AGCO machinery can be of value to their businesses.”

“The entire AGCO UK and Ireland Sales and Aftersales teams will be at the show and it will be an ideal opportunity to share thoughts and ideas on machinery needs both for today and tomorrow,” David adds. “We’re looking forward to welcoming visitors from across the UK and Ireland who will be set for an inspiring, entertaining and informative day out!”

Here’s a sample of the machines set to feature at the event:

Image: AGCO’s David Sleath launching the Discover AGCO show to be held at the NEC in February 2014