Rustlers owner Kepak acquires Poppintree facility from Moy Park

Kepak Group has announced that it is to acquire the Moy Park Poppintree facility in Ballymun, Dublin 11. The acquisition is expected to be completed by the end of December, the company revealed yesterday (December 3).

The Poppintree factory was custom built in 1995 and has been the subject of significant investment in cooking processes that complement the Kepak Group’s value-added business interests.

The investment reflects the continued growth of the Kepak Group, the company says, and is its fourth acquisition this year following the JV investment in Greene Farm Fine Foods in Westmeath, and the acquisitions of Country Park Foods (CPF), Huddersfield and Kepak Clare – a standalone abattoir.

As well as increasing Kepak’s capability in added value cooked product for ‘Food To Go’, foodservice, the acquisition will also facilitate the continued growth of its own consumer-branded Rustlers products.

Rustlers is one of the largest Irish-owned food brands with a significant presence in the UK, where it is now in the top 120 brands across FMCG, and in Europe where it has a strong and growing presence in Germany, Belgium and Holland.

The Poppintree facility also adds another innovation base to assist Kepak’s expansion plans.

John Horgan, managing director of the Kepak Group, commented on the move, stating: “Meeting the challenge of changing consumer tastes, increasingly competitive markets and the potential disruption from Brexit requires an approach that plays to our strengths and invests strategically in acquisitions which deepen our offering, especially in the new markets we are developing.

As an Irish company and one of Europe’s leading food innovators, engaged in processing and marketing a full range of meat proteins in varied formats and presentations, the addition of Poppintree to the Kepak family of facilities further enhances our capability in added value cooked products.

The facility is also the home of the Walsh Family Foods Spice Burger which has a very loyal customer base particularly in the greater Dublin area, the firm claims.

The site will be renamed Kepak Poppintree, and there are plans to reenergise the marketing of the iconic Spice Burger. Kepak has assured that there will be no negative impact on the number currently employed at the plant, thought to be aproximately 35.