Groundbreakers: Turning beetroot into a business
In the third episode of Agriland’s new Groundbreakers series we hear how a simple request from her father to pick up a bottle of beetroot juice sparked an unexpected journey for one Co. Offaly farmer.
The 'Groundbreakers' series, which is proudly supported by FBD, is highlighting the important role of women in farming in Ireland.
In this episode we meet Anne Marie Feighery, the founder of Feighery’s Farm Beetroot Juice.
Inspired by the health benefits of beetroot, she has developed her own superfood business, bringing new life to the family farm and turning a personal passion into a growing enterprise.
She tells Agriland news journalist, Kathleen O'Sullivan about how she got her business off the ground, the challenges she faces from weather to yields.
But as Anne Marie tells Kathleen she always "loved the idea of setting up something myself" and how it was beetroot that brought her back to the family farm.
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