McHale Plant Sales has appointed Will Doyle to the position of National Sales Manager for Zetor tractors in Ireland.

A graduate of Kildalton Agricultural College and Waterford Institute of Technology, Will hails from Co. Wexford where his early career included senior level appointments within Slaney Farms Produce Limited.

Since 2010, his quest for international experience took him to Western Australia where he held senior sales management and dealer principal positions with machinery companies AGCO and New Holland.

At McHale Plant Sales he will have primary responsibility for the activities of its Zetor Ireland affiliate, north and south.

This will include all aspects of Zetor tractors sales and marketing with a major focus on dealer development, network enlargement and the expansion of the brand in the wake of recent new model introductions and improvements.

Commenting, McHale Plant Sales managing director, Michael McHale said Will’s return to Ireland and his appointment as National Zetor Ireland Sales Manager could not have come at a better time for Zetor and our dealer network.

“With the broadening of the Zetor tractors range to include the new flagship Forterra and new entry-level Major models, coupled with a more competitive price position, Zetor is primed to grow its market share with a model offering in virtually every market segment,” he said.