Kerrygold’s brand status in the US took another leap forward this week, after its butter and cheese hit US television screens.
The Irish brand aims to further promote its butter and cheese in the US market through the advert.
In the advert, a boy in school in the US goes to great lengths for the new Irish girl that’s joined his class and he’d like to know.
So, to impress her, he goes to the library where he takes out a book of Irish Love Poems, among others.
He then sees a poster for ‘Kerrygold grass-fed butter and cheese from Ireland’ in a shop window, which he then goes into to sample.
His moment to shine comes at lunchtime when he arrives over to the new Irish girl at lunchtime, complete with a tray of Kerrygold products to remind her of home.
You can see the full TV commercial here:
Kerrygold in the US
Kerrygold butter has gone from strength-to-strength in the US over the last number of years.
In 2000, Ornua sold two pallets of the butter into the US, Kevin Lane, the CEO of Ornua said recently that he expects exports of the butter to hit 30,000t/year in the coming years.
In 2012, the butter brand was the eighth biggest butter brand in the US. Since then it has jumped into third place and it’s now the number one imported butter brand.
Kerrygold also has cheese on supermarket shelves in the US. The brands Dubliner cheese is its best-seller in the US and it also has a reduced fat version of Dubliner.
Other cheese products include, a spreadable Dubliner variety and Skellig, Blarney and Cashel Blue cheeses.