Truly Irish butter secures listing in 60 Tesco stores
Truly Irish Country Foods, the farmer’s brand, has secured a listing in 60 Tesco stores for its Irish creamery butter.
Established in 2008, the Limerick-based company supplies pork products to retailers expanded into butter making in 2014.
The creamery butter is produced by traditional churning, the same method that has been used for centuries on Irish farms, it says.
The company’s traditional small batch production is a natural source of calcium, protein and nutrients and it is free from artificial colourings, flavourings and additives.
The butter is also fully traceable back to Irish dairy farms and it is free from hydrogenated fat, it says.
Mike Mc Auliffe, CEO of Truly Irish, said that the launch of the Truly Irish Butter product was a natural progression for the company as some of its farmer shareholders are also dairy and beef producers.
We hope to expand our range over time while standing by our motto to ‘absolutely refuse to compromise quality for profit’.
Truly Irish Country Foods has secured a listing in 60 Tesco Ireland stores for Truly Irish Creamery Butter.
The company already supplies Tesco stores with a range of pork products such as Truly Irish Traditional Black Pudding and Truly Irish Roasting Back Bacon Joint.
“We’re hoping to grow our business with Tesco and in time look to supply Tesco stores in the UK which would be a real game changer for our business,” the company’s CEO said.