Milk prices remain under pressure going into 2026, leaving dairy farmers facing tighter margins and increased pressure to manage input costs.

Electricity is one of the biggest controllable expenses on Irish farms - and recent changes in the energy market mean farmers need to pay close attention to their tariffs.

In October 2025, electricity suppliers announced price increases, including Energia (+12%), Bord Gáis Energy (+13.5%), and SSE Airtricity (+11%).

With further adjustments expected this year, many farmers risk rolling onto higher unit rates without realising it.

This makes now a critical time to review your electricity deal.

Why switching matters in 2026

The price gap between the cheapest and most expensive electricity tariffs remains wide.

For dairy farmers already struggling with lower milk prices, staying on the wrong tariff can mean paying hundreds or even thousands euros more per year than necessary.

WeSwitchU, an independent Irish-owned switching service, analyses your electricity bills and matches your usage with all available tariffs on the market.

The company takes no commissions from suppliers, ensuring all recommendations are unbiased - a commitment reflected in WeSwitchU’s excellent Trustpilot score.

Key features of the WeSwitchU service

Hands-free managed service

Once registered, WeSwitchU takes over the full switching and renewal process.

They manage annual renewals and also switch mid-contract when meaningful savings appear.

The result is continuous optimisation of your farm or household electricity bill, rather than a once-off switch.

Smart technology

WeSwitchU’s system uses actual bills, consumption patterns and live tariffs to identify better deals.

It continually checks the market to prevent customers from slipping onto expensive default rates.

Transparent pricing

For Agriland readers, WeSwitchU offers an exclusive discounted rate:

5% of the savings achieved, with a minimum fee of €40 per switch.

This ensures farmers only pay where real, measurable savings are delivered.

How much can dairy farmers save?

Even with recent supplier price increases, switching remains one of the easiest ways to reduce electricity costs:

A dairy farmer with around 100 cows can still save €1,500-€3,000 per year - even if they are currently in a contract and must pay an exit fee;
A typical household can save €450-€700 annually, depending on usage and meter type.

It’s your money, and your current deal with your electricity supplier is great for them - not for you.

Suitable for all meter types

WeSwitchU provides switching options for:

Day/Night meters;
Standard 24-hour meters;
Smart meters;
Commercial DG5 meters;
Solar PV microgeneration setups.

All available tariffs from all suppliers are included in their analysis.

How to get started

Visit weswitchu.ie/farmers and submit your details;
Upload or send your latest electricity bills via WhatsApp to 087 3763980;
Receive a personalised usage analysis and switching options;
Approve the switch and let WeSwitchU handle everything else;
Benefit from ongoing monitoring and automatic re-switching when better deals appear.

Start saving in 2026

With rising electricity prices and ongoing pressure on milk returns, now is the time for farmers to take control of their electricity costs.

Send your bills via WhatsApp to 087 3763980, or call 01 912 5161 to get started.