Silage fields ‘go purple’ for Crumlin Children’s Hospital

Farmers cutting silage this summer have the opportunity to support the Children’s Medical & Research Foundation (CMRF) Crumlin, by purchasing a special purple bale-wrap.

Last year, silage fields across the country were dotted with purple bales; resulting in €14,000 being raised.

CMRF Crumlin, the fundraising body for Our Lady’s Children’s Hospital Crumlin and The National Children’s Research Centre, ensures that vital facilities, equipment and infrastructure; as well as accommodation for families and special requirements for some of Ireland’s sickest children are provided.

It is reported that CMRF Crumlin needs to raise €12.5 million every year to fund the ongoing needs of both the hospital and research centre.

The foundation is hoping to exceed the figure raised in 2016, and has asked farmers and contractors to support the campaign by choosing to buy purple bale-wrap.

Zeus Packaging has combined with the Associated Trading Co-operatives (ATC) Group for the second time, to support the 2017 ‘Go Purple‘ for Crumlin campaign.

The purple bale-wrap rolls are supplied by Zeus Packaging and are distributed through ATC Group; which has 17 member co-ops selling the purple silage-wrap across the country.

“CMRF Crumlin is delighted to be chosen once again as the Irish partner for this campaign, which Zeus Packaging has rolled out internationally to support the needs of sick children,” said Ciara Smith, Head of Corporate Partners with CMRF Crumlin.

The Irish packaging company has similar campaigns in a number of other countries, and has raised substantial sums for numerous children’s hospitals and foundations.

The purple bale-wrap is available now in all 17 ATC Group/Co-op source member stores.

Meanwhile, earlier this month Dairygold and Glanbia launched their pink bale-wrap campaigns; all funds raised will go towards the Irish Cancer Society’s support services and vital breast cancer research.