Glanbia rolls out its #PinkBales campaign for 2017

Glanbia Agribusiness has rolled out its #PinkBales campaign for 2017; all funds raised will go towards breast cancer awareness.

Farmers around the country are being urged to ‘bale pale pink’; funds will be raised through the sale of special edition, pale pink, Mastercrop Agristretch silage wrap.

For every roll of the pale pink wrap purchased across all Glanbia Agribusiness and CountryLife branches, a donation will be made to Breast Cancer Ireland. This donation will then be matched again by Glanbia Agribusiness.

This year’s campaign sees the special silage wrap change from bright pink to a paler shade of pink.

Farmers are encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales.

The farmer who submits the best #PinkBales photo through social media will be rewarded with a 43in LG smart TV, which has a recommended retail price of €600, by Glanbia Agribusiness.

Supporters can also donate to the campaign by buying a Breast Cancer Ireland trolley token key ring or pin for €2; these are available throughout all Glanbia Agribusiness and CountryLife branches.

Breast Cancer Ireland is delighted to partner with Glanbia Agribusiness once again in 2017 for the pink bale initiative, the charity’s CEO, Aisling Hurley, said.

The pink bales in the rural community represent a very visible icon promoting breast cancer awareness.

“The more awareness we can generate across communities, the more lives might be saved. One in nine women will be affected in their lifetime. Early detection is critical,” Hurley said.

Meanwhile, Glanbia Agribusiness is also glad to be supporting breast cancer research and raising money for ‘an excellent cause’, Glanbia Agribusiness Retail Marketing Manager, James Byrne, said.

“This year we really want social media users to help raise awareness of breast cancer in rural communities by not only painting the countryside pink but sharing photos and videos with us using the hashtag #PinkBales,” he said.

Glanbia, pink wrap
L-R: Kilkenny senior camogie player Meighan Farrell with Glanbia Agribusiness Business Manager Niamh Bambrick launching Glanbia’s campaign

Speaking at the launch of the initiative, Kilkenny camogie star, Meighan Farrell, highlighted how breast cancer has touched the lives of so many people in Ireland.

“As a sports woman, I am keen to support initiatives such as Glanbia’s #PinkBales to raise awareness of good breast health amongst women of all ages and to raise funds that support Breast Cancer Ireland’s pioneering research efforts around the country,” she said.