Bord Bia has appointed a new manager for the North America region.

Joe Moore will be responsible for leading the organisation’s work across the United States, Canada and Mexico.

These markets accounted for €2.1 billion in Irish food and drink exports in 2025.

North America is Ireland's second-largest regional market for food and drink exports, with recent growth being driven primarily by the dairy and drinks sectors.

Moore will take up the role on September 14. He succeeds Henry Horkan, who is returning to Ireland to join Bord Bia's Industry Capability team in Dublin.

Moore will be based at Bord Bia’s New York office.

The Irish Food Board said he will deal with Irish food and drink exporters to "strengthen their presence in the region, develop relationships with key customers, and identity new commercial opportunities across dairy, meat, beverages, and prepared consumer foods".

Moore moves to New York from Bord Bia’s Tokyo office, where he has served as market manager for Japan and South Korea since 2019.

During his time in the role, he supported the development of Irish exports to the region and oversaw Bord Bia’s activity around four government-led trade missions.

Most recently, he supported the industry following the opening of the South Korean market to Irish beef.

Over the past seven years, Irish food and drink exports to Japan and South Korea have been worth more than €1.4 billion, spanning dairy products and ingredients; beef; pork; seafood; and whiskey.

Moore is originally from Co. Cavan and holds a degree in mathematics from Trinity College Dublin.

Before joining Bord Bia, he had a career across education, interpretation and entrepreneurship.

Commenting on the appointment, Bord Bia's regional global business development manager for Europe and North American Ciaran Gallagher said: "Joe has laid a great foundation for Irish food and drink companies in Japan and South Korea, from his high-profile work on trade missions to his valued supports to Irish clients around strategic insights, customer connections and promotions.

"We are excited to see him move into this new role, and his wealth of experience will be particularly valuable as we seek to deepen our presence across the United States, Canada and Mexico," Gallagher added.

Commenting on his appointment himself, Moore said: "Irish food and drink companies have established a strong position in North America, particularly across dairy and beverages.

"My priority will be to build on that foundation, deepen relationships with key customers and support companies in pursuing emerging opportunities across the region," he added.

Moore said North America is a large and diverse market, and success depends on combining strong market intelligence with sustained customer engagement.

"I look forward to working with Irish businesses to help them strengthen their position and deliver further growth," he said.