Irish potato sales increase by 24%
Today, Friday (October 2), is Bord Bia’s National Potato Day and sales of Irish potatoes increased by 24% from the middle of March to the middle of June 2020.
Approximately 8,090ha of potatoes were grown in Ireland in 2019 – producing an estimated 336,095t. Data from the Kantar World Panel also shows that the household spend on potatoes in the retail market was valued at €242 million.
‘Potato Power’
For the day that’s in it Bord Bia is celebrating ‘Potato Power’ and has teamed up with Gaelic football stars Sarah Rowe (Mayo) and Sinéad Goldrick (Dublin) to promote potatoes as fuel for optimum sports performance.
Bord Bia is releasing a series of recipe videos highlighting simple kitchen skills which will allow people to expand their potato recipe repertoire.
Commenting on the celebration, Minister of State, Pippa Hackett, TD, who is responsible for the horticulture sector stated: “Potatoes are a nutritious food choice, naturally low in calories and contain little fat.
We have committed farmers producing the crop to the highest quality and standards. National Potato Day is an opportunity to celebrate a sustainably produced food that is inextricably linked to Irish culture, as well as recognise the important work of Irish growers who supply us with fresh, locally grown potatoes throughout the year.
Increase in sales
Bord Bia’s Lorcan Bourke commented on the volume of sales: “The growth in potato sales began in March this year as more Irish people began cooking and eating at home as a result of the lockdown.
“Initially people seemed to be turning to more traditional ingredients as they sought comfort foods but quite quickly, they began looking for ways to expand their cooking repertoire as they found that they had more time at home.
The exciting thing about potatoes is that once you have a potato in your home – you have the starting point for a huge range of delicious meals.
Why fuel with potatoes for sport?
Dietitian Orla Walsh has worked with Irish athletes in the lead up to the Rio Olympics and Paralympics in her role as a performance nutritionist with Athletics Ireland.
Orla believes that potatoes are an excellent natural ingredient for a nutritionally complete diet to fuel active lifestyles and she has highlighted 10 key ways they contribute to sports performance.
