Fyffes has vowed to use regenerative agriculture practices across all of its banana and pineapple farms by 2030.

Its 'Regenerative Agriculture Framework' is intended to cover 13,000ha of its farmland by the end of the decade.

The tropical fruit company is also intending to extend the framework to about 40% of its supply chain by 2035.

The company said that the new framework reflects its commitment to "strengthening the long-term sustainability and resilience of tropical fruit production".

Its science-based, grower-centred approach is focused on “improving soil health, enhancing biodiversity, optimising water management, reducing agrochemical dependency and addressing climate change impacts”.

Progress will be tracked, providing transparent and measurable outcomes across five key impact areas.

Fyffes said it developed the framework in collaboration with growers and agricultural experts, in recognition of the “unique challenges and opportunities associated with banana and pineapple production”.

It said that the framework provides a practical roadmap for implementing regenerative practices that protect both productivity and fruit quality while strengthening environmental performance

Supply chains

The initiative is designed to deliver "tangible value" for retailers, wholesalers and foodservice customers by supporting more resilient production systems and strengthening supply chain security, Fyffes said.

It is also designed to enhance transparency and help customers meet growing consumer and regulatory expectations around responsible sourcing.

The framework highlights a more resilient supply chain as a key benefit for retail partners.

Chief supply officer at Fyffes, Sheila Morrison said: "The future success of the banana and pineapple industries depends on our ability to build resilience into the farming systems that support them.

She added that for the company’s customers, this is about more than environmental stewardship.

Morrison said: “It is about supporting a more resilient and reliable supply chain that can better withstand climate-related challenges and continue delivering high-quality fruit for consumers in the years ahead.

“By scaling regenerative agriculture across our operations and supplier network, we are helping create long-term value for growers, customers and the wider food system."

According to Fyffes, it has already begun implementing regenerative agriculture initiatives across its owned operations.

It added that it is also already working with some customers on joint regenerative agriculture projects as well as via the Fairtrade certification.

The tropical fruit company said that the new framework provides a structured pathway to scale these efforts, validate outcomes and share proven practices more widely across the company's supply chain.