The agricultural technology business Farmeye has announced a rebrand and new name to “reflect its expansion” into new sectors and markets.
The company is now known as Senus, and the rebrand is being described as a milestone that marks the company’s “evolution from a local agri-technology leader to a global innovator”.
The company, which was founded in Ireland, said it is “dedicated to transforming how organisations and landowners measure and manage natural resources in order to enhance the well-being of both land stewards and the environment”.
Eoghan Finneran, the CEO of Senus, said: “Our new identity as Senus reflects our evolution and our expanded focus on delivering world-leading solutions for environmental measurement and management.
“We’re excited to offer our clients innovative tools that enhance operational efficiency while also driving positive environmental change.
“Our mission is to verify and support those who are dedicated to environmental stewardship, ensuring that every decision is informed by precise, actionable data,” Finneran added.
The business has active clients across 10 countries and various industry sectors, including finance and environmental engineering.
Senus manages the “largest geo-tagged soil health database in Europe” with around 1.5 million hectares mapped.
Its software provides analysis and measurement of “natural capital”, including soil health, carbon, water quality, and biodiversity.
“These tools empower organisations, from large agri-corporates to environmental consultants and sustainability managers, to make data-driven decisions that balance economic growth with environmental responsibility,” the business said.
According to Senus, its rebrand reflects its aim to “provide verified metrics for nature, ensuring that organisations can make informed decisions while meeting rigorous compliance requirements.”
Farmeye new office
This isn’t the only significant development for the business in 2024.
In February of this year, Senus (then still known as Farmeye) officially launched its new office at Monksland, Athlone.
Speaking at that launch, then-Minister for Enterprise, Trade and Employment Simon Coveney said: “Ireland has the potential to become the Silicon Valley for agtech software.
“Farmers and food producers also benefit from this data so that they can protect all our futures by sustainably managing our soil, water, and farmland habitats,” Minister Coveney had said.