A handful of months after buying his £80,000 Deutz Fahr, Jeremy Clarkson bids it farewell in the latest season of 'Clarkson's Farm'.
Agricultural auctioneer Cheffins features in Series 5 of Clarkson’s Farm, appearing in episode six which is released today (June 10).
Cheffins are called in to value and sell one of Jeremy Clarkson’s most well-known pieces of kit, a 350hp 2016 Deutz-Fahr tractor.
According to the auctioneers, after it was approached by the programme’s producers in March 2025, it also handled the sale of the tractor.
The Deutz Fahr featured "prolifically" throughout Series 4 of the TV show.
It went up for auction at Cheffin's monthly machinery sale at the Machinery Saleground Sutton, on June 9, 2025, drawing a crowd of Clarkson fans.
First visiting Diddly Squat to assess the tractor, Oliver Godfrey, head of machinery sales at Cheffins, providing a valuation in April 2025 before entering it into the firm’s monthly sale.
In the episode, Clarkson explains: "The green Lambo hadn’t turned a wheel in weeks, so I decided to sell it, which meant getting it valued by an agricultural auctioneer".
After the tractor is inspected by Godfrey, Clarkson says: "So I would be quite keen to hear what you think you could get for it."
Godfrey replies: “It’s not the easiest thing to sell in the world, I’ll be honest, but I would look somewhere in the region of between £50,000 and £60,000."
Clarkson is not impressed with the valuation, admitting: "It’s quite a lot less than I paid for it… I paid £80,000."
The tractor proved a magnet for attention on sale day. Modified by Clarkson with a bespoke cab lift and with Lamborghini branding, it drew strong interest from both serious buyers and Diddly Squat fans.
With 3,180 hours on the clock, it sold finally for £70,500 to a UK-based regular buyer, following a total of 62 bids, according to Cheffins.
Clarkson, accompanied by farming contractor and co-star Kaleb Cooper, attended the sale at Cheffins' purpose-built auction facility, with filming taking place throughout the day.
The pair toured the 40ac sale ground, discussing the range of machinery on offer.
Clarkson remarks: "Up for sale was everything from high-end tracked tractors to characters from Pixar."
As the Deutz-Fahr entered the drive-through auction hall, Clarkson predicts: "Here it is. There's going to be a frenzy of bidding."
As the bidding gathered pace, he adds: "We are actually getting closer to the £80,000 that I had paid for it."
When the hammer finally fell at £70,500, both Clarkson and Cooper appear delighted with the result.
Summing up the outcome, Clarkson jokes: "Well, it was a financial hit, but it wasn't a financial kick in the nuts."
In a statement from Cheffins, Godfrey commented: “Clarkson’s Farm has done a huge amount to raise awareness of the realities of farming life in the UK.
"With its massive ratings, Jeremy Clarkson has brought the challenges and economic pressures facing farmers to a much broader audience, both here and internationally.
"It’s been a real boost for the industry’s profile, and many farmers are genuinely grateful for that".
Godrey mentioned that the team at Cheffins were very pleased to work with the former 'Top Gear' host.
"In true Clarkson style, he’d added a few entertaining modifications, particularly the lift, which was unlike anything I’ve seen before, along with the Lamborghini badges," Godfrey noted.
"These certainly got people talking and added to the appeal on the day.
According to Godfrey, dealing with the Deutz Fahr was a memorable experience from start to finish.
"It’s not every week you find yourself valuing a tractor at Diddly Squat Farm," he said.
"The sale attracted strong competition, and we’re pleased it achieved a good result with a regular buyer.
Godfrey also said that Clarkson and Cooper were "thoroughly enjoyable" to work with.
"As one of the most-watched shows across UK streaming platforms, it was fantastic for Cheffins to be involved, and we’re grateful to Amazon for the opportunity,” Godfrey concluded.
'Clarkson's Farm' season five can be watched on Amazon Prime Video.