Dairymaster has launched the new MooMonitor 360, the next generation of its industry-leading health and fertility monitoring system.

Built on years of trusted performance, MooMonitor 360 introduces a more intelligent, connected approach to herd management, helping farmers move beyond monitoring to understanding their herd like never before.

For years, the MooMonitor system has helped dairy farmers improve fertility performance through accurate activity monitoring and industry-leading heat detection.

The launch comes as dairy farms make greater use of automation, software and connected technologies while also managing labour pressures and larger, increasingly complex herds.

This has increased both the volume of information available to farmers and the need to turn that information into practical insights.

Today, herd management requires more than monitoring alone.

MooMonitor 360

MooMonitor 360 has been developed to meet that need.

At the heart of MooMonitor 360 is a single connected platform that brings together herd activity, health, fertility, milking performance, drafting information and much more into one complete view of the herd.

The platform features a redesigned user experience with a new dashboard, enhanced reporting and intelligent analytics powered by the new DairyVue 360 software.

Rather than switching between different systems, farmers can access the information they need in one place, allowing them to identify trends faster, prioritise cows requiring attention, and make more informed management decisions.

For fertility management, MooMonitor 360 provides deeper visibility of key reproductive performance indicators, including submission rates, conception rates and pregnancy performance.

Farmers can track fertility progress over time, identify opportunities for improvement and gain a clearer understanding of herd reproductive performance.

Optimal insemination graphing provides an additional layer of insight, helping farmers identify the best opportunities for insemination and support more informed breeding decisions.

"MooMonitor 360 brings together herd activity, fertility, health, milking and drafting information into one connected platform, giving farmers a complete understanding of herd performance and the confidence to make better decisions every day.

"We are delighted to be launching at this year’s National Ploughing Championships," CEO of Dairymaster, John Harty said.

The launch reflects Dairymaster's continued commitment to developing technologies that simplify herd management while improving productivity, efficiency and profitability.

For more information about MooMonitor 360, be the first to see it at the official launch at the Dairymaster stand at the National Ploughing Championships (Block 3, Row 6, Stand 126).

This is a sponsored post as part of our 2026 National Ploughing Championships supplement.