‘Aldi bears the cost of promotion, not the farmers or growers’

In response to a protest held by the IFA outside Aldi in Finglas yesterday, Aldi Ireland has said that it bears the cost of its vegetable promotion at all times, and not the farmers or growers.

A spokesperson for Aldi made the comment in relation its Super 6 promotion on fresh fruit and vegetables.

The spokesperson said that a cornerstone of Aldi’s ability to offer great value groceries to its customers is developing long-term, sustainable and co-operative relationships with its suppliers, producers and farmers.

“Many of our producers have been with us for over 10 years.

“We have forged relationships with 70 new Irish suppliers over the last five years and currently work with more than 175 Irish suppliers, helping to maintain over 34,000 jobs across the Irish food industry.”

Over 50% of our supplier spend is spent with Irish suppliers, producers and manufacturers.

“We have been running our regular Super 6 promotion on fresh fruit and vegetables year-round since January 2008.

“One of its core objectives is to make healthy fruit and vegetables available to Irish families at affordable prices and to promote their regular consumption.”

The spokesperson said that Aldi bears the cost of this promotion at all times, and not the farmers or growers.

“Our current Super 6 delivers exceptional value for money on a number of popular fresh fruit and vegetable lines.”

Aldi said that savings include:

  • Leeks 29c / 500g (save €1.20).
  • Green Apples 29c / 8 pack (save €1.50).
  • Corn on the Cob 29c / 400g (save €1.20).
  • Baby Rooster Potatoes 29c / 1.5Kg (save 70c).
  • White Cabbage 29c / 1Kg (save 70c).
  • Courgette 29c / 2 pack (save 80c).