2020 Hereford photo competition launched…with €2,000 prize fund

The 2020 Hereford Photo Competition – with a hefty prize fund of over €2,000 – has been launched by the Irish Hereford Breed Society and Irish Hereford Prime.

As part of this initiative the Hereford groups have developed a photography tutorial video with professional photographer Jeff Harvey.

There are six categories including a video category open to entrants. Each entrant may submit a maximum of two photos per category.

Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via a link on the Irish Hereford websites.

There are six competition categories for participants to enter under:
  1. Show time: Standing pedigree Hereford animals for a photo as if at a show – all cows, heifers, bulls, calves accepted;
  2. Cheeky Chappies: Pedigree or crossbred Hereford Calves – must be under six months of age;
  3. The Boss: Hereford stock bull on his own or with a herd of dairy or suckler cows;
  4. The Whitehead Cross: Hereford cross heifers or steers in their natural environment;
  5. Cooking time: Best photo of cooked or fresh Hereford beef;
  6. Why Hereford?: A video of you and /or your family talking about /promoting all things Hereford.

Participants urged to “have fun and act safely”. Videos should have a maximum duration of 90 seconds; and entry to be uploaded to one’s own YouTube channel.

Commenting, Tennyson Egar of Irish Hereford Prime said: “This competition is a great opportunity for all ages to take photos to showcase their quality Herefords, with significant prizes on offer.”

The closing date for entries is midnight on Friday, August 28. An independent judge will shortlist the entries.

These shortlisted photos will be available for the public to vote online from Thursday, September 3.

There will be one prize awarded to the winner of each of the six categories. Winners can choose from:
  • €200 SuperValu voucher;
  • €200 Farm Wardrobe voucher; or
  • €300 Jeff Harvey Photography voucher.

The overall winner of the 2020 Hereford Photo Competition will receive a €500 cash prize.

The Irish Hereford Breed Society and the Irish Hereford Prime beef producer group would encourage all Hereford enthusiasts to take part and get involved.

This is a great opportunity for people of all ages to get out with their phones and cameras and get creative, the societies concluded.