Andrew Darmody operates a mixed farm in Co. Tipperary with dairy, beef and tillage systems operated on the farm.

Improving the efficiency of the farm has been a focus of Darmody and he saw the technology systems offered by Datamars as way of achieving this. Like many other farms skilled labour was an issue and Darmody looked at options to reduce the need for labour with the Tru-Test Active Tags suiting the bill.