It is necessary to keep adding new criteria to Bord Bia schemes – such as the Sustainable Dairy Assurance Scheme (SDAS) – in order to ensure they are “up to date and relative to the competition”, according to the chief executive of Bord Bia. Jim O’Toole told Agriland that it is also important to ensure that there is “evidence of the progress and positive actions that are happening on farm”.