Vogelsang has moved the marketing of its products in a new direction here in Ireland by not just taking its equipment along to colleges to show it off, but by actually getting the students involved to demonstrate it to potential customers.
The Sustainable Slurry Solutions events hosted at Munster Technological University (MTU) Tralee this week involved MTU’s fourth year Agricultural Engineering students planning and implementing a demonstration of Vogelsang equipment.
The student-led project was intended as a showcase for academic and industry collaboration, with the MTU students planning every detail of the event, from coordinating logistics to designing an engaging layout for demonstrations.
Getting the word out
They also marketed the sessions through targeted outreach, executed the events and confidently presented complex slurry management technologies to a diverse audience of the farming community and industry professionals.
The event provided participants with insights into the latest technologies, including Vogelsang’s ExaCut ECQ Heavy Duty Macerator, XSplit Slurry Separator, and the SyreN Acidification System.
Developing skills with Vogelsang
For the MTU students, the project provided hands-on learning, from event organisation to engaging with the public which is a critical skill for those who might move into jobs which require interaction with a customer base.
Fergal O’Sullivan, MTU lecturer at the Agricultural Engineering Department, said: “The event was a great chance for our Agricultural Engineering students to step outside their comfort zones and gain real-world experience.
“They did a great job, and I feel the event met its goal of teaching users how to set up, operate, and maintain the equipment while learning about sustainable slurry practices.”
This initiative not only showcased their academic capabilities but also strengthened their understanding of real-world challenges and solutions in modern farming and the supply industry.
There were several highlights of the event including interactive demonstrations and displays, with four dedicated stands showcasing essential techniques and technologies.