With a rapidly growing population, and increasing demand for dairy products, the Middle East is a key route to market for Irish dairy, Joe Collins, Managing Director of Ornua Trading and Ingredients has said.
Collins was speaking earlier today at Ornua’s €20m white cheese facility in Riyadh, Saudi Arabia, which the Minister for Agriculture, Michael Creed, visited on the beginning of a Ministerial-led Trade Mission to the Gulf States.
“The Middle East offers a tremendous opportunity for Ornua and the Irish dairy sector. Given the recent decision on Brexit, the importance of developing new markets cannot be overstated,” Collins said.
While Ireland’s core markets continue to be important, Ornua is investing heavily in strengthening its global footprint, by increasing scale with new facilities like the one in Riyadh, putting its ‘feet on the street’ in new markets, and investing in its brands and new dairy technologies, he said.
The 15,000t capacity facility uses pioneering technology, developed by Ornua and Teagasc, to produce a range of bespoke fresh white cheeses for the bakery sector, retail delis and Foodservice customers.
The technology allows milk ingredients to be recombined for fresh white cheese production, with white cheese being hugely popular in the MENA region.
At the Ornua plant, Minister Creed stressed the importance of developments such as the Ornua facility in Saudi Arabia.
“I am delighted to visit the Ornua Saudi Arabia facility, to meet the team and to engage with some of their key customers.”
Irish dairy products are unrivalled in terms of quality and are prized in markets over the world.
“Ornua and other Irish dairy companies are playing a key role in building the market for Irish dairy. In 2016, Ireland exported dairy products to over 130 countries.
“Against the backdrop of our efforts to significantly increase dairy output and grow the sector, export market diversification is obviously of the upmost importance, and this is particularly true in the context of a post-Brexit scenario.”
Also Read: Irish beef and dairy at top of trade mission agenda to Gulf StatesIn-line with increased affluence among the Gulf population, there has been a rapid rise in demand for ‘on the go’ food solutions. White cheese manufactured in Saudi Arabia by Ornua, using Irish dairy, is a key filling in many savoury pastries that are increasingly consumed ‘on the go’ in the region.
Ornua Saudi Arabia has a dedicated customer innovation centre where it co-develops these fillings for their customers, meeting diverse flavour and application requirements.
Ornua exports Irish dairy products to over 110 countries. The last two years has seen Ornua invest in acquisitions and significant infrastructure development in Africa, China, Germany, Ireland, Spain, the UK, and the US.