Ór-Real Irish Butter has today (Wednesday, March 27) announced that it is expanding its product range as sales growth continues.
The award-winning Irish butter brand is made in Kanturk Co. Cork by North Cork Creameries using the traditional method of slow churning.
Since it was launched in October 2021, the range has experienced rapid growth.
Sales of Ór-Real Irish Butter increased by 93% during 2023 and the company reported that targets for this year have already been surpassed.
The butter is now stocked in Tesco; Supervalu; Centra; BWG Foods which includes Spar, Londis and Mace; and the Barry Group which includes Costcutter and Quik Pick stores.
The company is in negotiations with other Irish retailers on future partnerships.
Butter
Ór-Real Irish Butter is now adding two new products to its range, including a smaller 227g pack as well as an unsalted version due to increased demand.
It is the first time the company has expanded its product offering.
Pat Sheahan, chief executive of North Cork Creameries said that Ór-Real Irish Butter is “a huge success story” for the dairy processor.
“We have achieved our goal of establishing it as one of the leading brands in premium foil butter nationally in a very short space of time.
“We now have over 90% distribution with our current major retailers and plan to add more in the coming months.
“The new pack sizes will give additional choice to consumers, the smaller 227g packs are more convenient especially for baking,” he said.
North Cork Creameries is a farmer-owned independent cooperative and has been making butter for almost 100 years.
It employs 120 local people directly, supports 250 farming families in North Cork, Kerry and Limerick.
Ór-Real Irish Butter was named a gold award winner in the butter category at the Irish Quality Food &and Drink Awards and won gold in the same category at the Blás na hÉireann awards.