McDonald’s Ireland launches the McMór burger

McDonald’s Ireland has launched a new limited edition burger which, it says, is a tribute to the best produce and finest flavours from across the country – the McMór.

The burger will include two national favourites – Ballymaloe Relish and Charleville Cheddar Cheese.

It will be available in all 88 McDonald’s restaurants across Ireland from Wednesday, September 2, for six weeks.

The limited edition burger was created by McDonald’s Ireland Chefs Council, which held its first meeting in May 2014, with the view to developing an authentic local burger with real Irish flavours at its heart.

The Chefs Council is made up of Stephen Macken, Innovation Chef at Kerry, Dermott Slade, Head Development Chef Dawn Meats and Steve Love, Research Chef at McCormick Flavour Group, and together they have selected the right combinations of local ingredients to deliver the perfect burger with an authentic Irish taste.

Speaking about the launch of the McMór, Roma O’Connor, Marketing Director, McDonald’s Restaurants of Ireland said McDonald’s is delighted to launch the McMór – and to be collaborating with great Irish producers to create its first ever Irish artisan burger.

“I’m confident that customers will love the taste of the product and the Chefs Council has been working hard to ensure just the right mix of ingredients to deliver an authentic Irish taste…in fact a real taste of home,” she said.

Commenting on the launch of the McMór, Stephen Macken, Innovation Chef at Kerry said that Kerry is absolutely delighted that Charleville is the first Irish cheese producer to develop a partnership with McDonald’s in Ireland.

“Having worked as part of the McDonald’s Chefs Council for 15 months to create the perfect Irish artisan burger, I’m very proud of the end result and I’m confident it will be a hit with McDonald’s customers,” he said.