Lidl Ireland has today (Tuesday, November 3) announced a new five-year potato supply deal with Meade Farm worth over €90 million.

The new supply contract builds on a partnership between the retailer and the Co. Meath family business spanning 26 years.

The new agreement will secure potato supply for Lidl into the next decade, while also providing Meade Farm with greater certainty to support future planning, land requirements, and employment.

Meade Farm

Founded in 1982 by Philip Sr. and Emily Meade, Meade Farm has grown from a potato farm into an agri-business that grows, packs and distributes potatoes, fruit, vegetables, and salads across the country.

The company operates from the main family farm and food production facility in Lobinstown, Co. Meath which includes more than 150,000 square feet of packing facilities.

The partnership between Lidl and Meade Farm began in 2000, when the business made its first delivery of seven pallets of potatoes to the supermarket.

Meade Farm is now run by the next generation of the family, including Philip Jr., Patrick and Eleanor, with Philip Sr. continuing to be involved in the business.

Lidl

Kevin Duffy, chief commercial officer at Lidl Ireland and Northern Ireland, said long-term relationships with Irish suppliers are "hugely important" to their business.

"Our partnership with Meade Farm is a great example of how those relationships develop over time.

"At Lidl, potatoes remain a core staple for our customers and with this new five-year partnership with Meade Farm, our customers can count on finding a reliable, long-term supply of home-grown Irish potatoes on our shelves.

"Building on a partnership that has lasted more than 25 years, this €90 million supply deal will provide both parties with the stability and certainty needed to invest in future growth," he said.

Eleanor Meade of Meade Farm said: “We greatly value Lidl’s continued commitment to our business and are proud to see our relationship approaching three decades".

"That certainty is hugely important not only for Meade Farm, but for our employees, our growers and the wider Irish potato industry, supporting continued investment and helping to ensure that quality Irish-grown produce remains viable and sustainable for generations to come," she added.

Meade Farm’s wider relationship with Lidl extends across a range of fresh produce, including salads, broccoli, carrots, parsnips, turnips, Brussels sprouts, and pumpkins.

Earlier this year, Lidl Ireland reported a record €404 million worth of produce procured from Irish suppliers in 2025, a 20% increase over the previous year.