Lely to offer more support to farmers in Cork and south east

Leading farm automation business, Lely, is implementing a new operational system across its franchise network in Ireland.

From the end of January, the new structure will offer enhanced levels of support to its existing and new customers.

The changes will see the teams in the south east combined with those from Mitchelstown, Co. Cork, with the area run by the new general manager, Brian O’Riordan.

Extra farm support

Customers in the Wexford, Kilkenny, Waterford, Carlow and Tipperary areas will have access to additional farm support, advice, ongoing maintenance information, and sales services from the new team.

They will also continue to liaise with the team of service technicians and professionals at Lely Center Enniscorthy.

Lely Atlantic operates three franchise centers within Ireland – Mitchelstown, Co. Cork; Mullingar, Co. Westmeath; and Eglish in Northern Ireland.

To date, each of the individual Lely Centers have focused exclusively on their own designated areas, offering farm support advice, maintenance and sales to customers. However, the combination of the Mitchelstown and the south east areas will result in a coordinated service for customers in both regions.

Specialist teams

Sherwin Moazami, cluster manager atlantic UK & IE, says the new system will start operating from January 29, 2021: “We have a wonderful team right across Ireland and work with the entire franchise network to ensure the specialist teams are trained in providing the unsurpassed levels of support that farmers expect.

“Combining Mitchelstown and the south east will bring this expertise together in a way that will benefit all of our customers. Our aim is to deliver even greater levels of support to our existing and new customers, and I believe this is a very positive step for the future.”

Brian O’Riordan, general manager, Mitchelstown and the south east region welcomes the positive change and said: “Lely is at the forefront of innovation, and continuously works to seek new ideas and positive change for its customers and farmers.”

About Lely

Lely is an international family business which first entered the Irish market over 10 years ago and has played a strong hand in automating farm processes.

Lely designs and develops ground-breaking technologies ranging from robotic milking to automated feeding systems that have been developed, refined and manufactured at the company headquarters in the Netherlands.

Its newest farm management application – Lely Horizon – was recently unveiled during the Lely Future Farm Days 2020.

Described by Lely as a ‘decision-support platform, which analyses data, offers insights and gives proactive advice to make the farmer’s life easier, the herd healthier and the farm more profitable’, this is one of the many new technologies in the Lely pipeline.