Irish firm tops LAMMA innovation award

GrazeMate owned by Neilus Murphy from Coolagown, Fermoy, Co Cork is a winner this week at LAMMA in the UK.

GrazeMate won Best New Product or Innovation in the technical category for its Drover product. According to Murphy, who also picked up an award for the product at the National Ploughing Championships, the Drover is a new and easy to use labour-saving device with a built-in GSM that allows a mobile phone to activate an electrified barrier to the entrance of a paddock.

He said the product reduces the number of daily visits to the paddock by at least 50 per cent. The GrazeDate Drover is user-friendly as a simple phone call or text sent to a battery-powered unit opens and closes the barrier on-demand, he added.

The unit has a built-in GSM SIM card that allows a mobile phone to activate an electrified barrier at the entrance to a paddock. This portable device is user-friendly as a simple text messages sent to a battery-powered unit opens and closes the barrier on-demand.

Speaking to AgriLand on his win this afternoon, Murphy said: “It’s fantastic result for us. It’s brilliant to get recognition for the product.”

“The show is a real step on the road to opening up a market in the UK. We have got on very well her over the last two days and there has been plenty of interest in the product. It’s a completely new concept over here and it’s all about getting people to know about it.

“We’ve got a lot of new contacts not only farmers coming into the stand over the past two days, but also distributers who were very interested in the product.”

Murphy highlighted: “LAMMA is a very diffident type of show to the ploughing. It is very machinery dominated. There are very little or no dairy products here. But we very happy we came. Any dairy farmers that we spoke to were members of discussion groups, so you would hope that word will spread that way.”

“It has been a very good show for us,” he noted.

On the company’s performance in general he said: “Sales of the product have been going really well. We are particularly happy with our performance in New Zealand. We plan to travel out there in June to exhibit at one of their major agricultural shows. Really excited about how it’s going.”

Pictured: GrazeMate founder Neilus Murphy from Coolagown, Fermoy, Co Cork