With 2026 being the International Year of the Woman Farmer, a family business in Tuam, Co. Galway has decided to commemorate the occasion with something special.
Cormac Tagging outlined that it began sending out free, themed keyrings to those who wanted them "as a simple gesture to celebrate women in agriculture".
However in just a week, the business has provided more than 1,000 complimentary keyrings to customers, surpassing "all expectations".
According to Cormac Tagging, any woman involved in farming and the wider agricultural sector is invited to request a keyring "as a symbol of recognition, visibility and self-belief."
The initiative has reportedly reached not only Irish women, but also women in Poland, France and Germany, alongside a recipient who is bringing her keyring on her travels to Uganda.
The CEO of Cormac Tagging, Ursula Kelly described the response to the initiative so far as "incredible".
She said: "We thought we might send out a few hundred keyrings, so to reach more than 1,000 has been incredible.
"Every request represents a woman who contributes to agriculture in some way, whether she is farming, working in agri-business, research, education, veterinary or supporting the industry behind the scenes."
Whilst processing the orders, Kelly noted how pleasantly surprised she was about the amount of male farmers who have been requesting keyrings for someone special in their lives.
"What has also really struck a chord is the number of men who have contacted us looking for a keyring for their wife, partner, daughter or even granddaughter.
"That support leans to a wider conversation about generational renewal in agriculture.
"It shows farm families are recognising and encouraging the next generation of women to see themselves as a part of farming’s future," the CEO of Cormac Tagging added.
As a female-led agricultural company, Cormac Tagging stated that the keyrings were produced as "a daily visual reminder of the value women bring to agriculture, rural communities and the future of food production."
The family business claimed that the campaign has highlighted not only the growing role of women in agriculture but also the appetite to celebrate and support one another.
Kelly commented: "Women have always played a vital role in agriculture, but too often their contribution has gone unnoticed.
"This idea was never really about a keyring, it was about recognition, visibility, and awareness; it was about saying: we see you, we value you and you belong here.
"To every woman who requested a keyring this week, shared a post, tagged a friend or sent an email message, thank you; together you have created something far bigger than we ever imagined possible."
The initiative currently remains open, with Cormac Tagging continuing to post keyrings to women across Ireland and Europe.
Those who wish to receive a free, commemorative keyring can do so by emailing [email protected].