A new Commercial Business Unit Manager has been appointed by Case IH to cover Ireland and parts of the UK.

Andrew Parsons, who grew up on a farm in Devon in the UK, will have the help of a team of five people to serve these areas.

Parsons, who is returning to the UK after spending nine years abroad with Case IH will also cover national key accounts including Velcourt and Hawk Hire.


Andrew Parsons

Parsons, who is a graduate from Harper Adams University, has been Case IH’s Marketing Manager for Eastern Europe and the Balkans for the last four years.

“It was a real eye-opener, but I always planned to come back home. I am really looking forward to working face-to-face with customers again,” Parsons said.

Meanwhile, Case IH aims to strengthen its customer relations team even further with the appointment of a second Commercial Business Unit Manager.

Robin McArd will cover Scotland as well as the north and east of England with the help of three others. McArd will also remain as Case IH’s Harvester Sales Manager.

These new appointments will help to improve the customer and dealer relationship with Case IH, according to Marketing Manager for Case IH UK and the Republic Of Ireland Charles Blessley.

“These new roles ensure that as a company we get closer to our customers and dealers, and ensure we are even more responsive to customer needs,” Blessley said.

Success for Case IH at International Machinery Awards

The Case IH Optum 300 CVX has been voted the international ‘Tractor of the Year’ for 2017, from a shortlist of seven tractors.

The Case IH tractor beat off competition from other manufacturers such as Fendt, Massey Ferguson, Deutz-Fahr and Zetor.

The international award is decided by an independent jury of 25 specialist agricultural equipment journalists, from 23 European countries, including Ireland.

The awards, which have been held annually since 1998, were announced at the EIMA International Agricultural Exhibition in Bologna, Italy.