Agri-Business
With Google’s recent move to a new website ranking system, many agri-businesses need to start paying increased attention to how their website stacks up.
"Without doubt, the growth of social media has presented remarkable opportunities for brand exposure and engagement."
Video is currently the most engaging type of content and this poses its own issue in terms of making yours stand out from the rest.
While there is lots of advice on best practice, it's also worth considering the marketing activities that are irritating and should be avoided.
Measuring and reviewing your marketing activity and how hard it is working for you should be a never-ending item on the to-do-list.
When sales and marketing work together, they offer something more real and connected with customers and ultimately leads to better results.
Already well reported is just how impactful, and, in some cases, challenging Covid-19 has been on marketing teams across the agri-business sector.
Agri-events serve as a great tool for bringing the agri sector together, connecting people and industry in a more direct and relatable way.
We have recently seen many agri-businesses taking the step to become more digitally connected with their customers through marketing tools.
There is an assumption that what you post on social media will be seen far and wide; however, due to the role of algorithms this is no longer the case.
Considering 84% of farmers use smartphones and assuming that these farmers are using digital resources, online is a really important marketing hotspot.
SEO is a practice that will help your website rank higher on search engines; ultimately making it easier for farmers to find you online.
With many gatherings unlikely to take place in the immediate future, there are other options from which farmers can gain and share knowledge.
Many agri-businesses have turned to various digital tools to continue to communicate effectively with their customers.
When running a digital marketing campaign, it is essential to track and analyse the campaign in order to identify your ROI.
In today’s online world, there is no question social media is a necessary marketing tool for every agri-business who wants to remain relevant and visible.
Engaged employees are increasingly productive and create better customer experiences, and in many cases manage every step of a customer’s journey.
Having content that can be repurposed and utilised across a number of different marketing touchpoints is a good approach.
The ability to push out optimised, well put together, good content for online posting is a ‘must have’ for any agri-business.
Video marketing is a growing phenomenon and agri-businesses are becoming more aware of the importance of producing engaging video content.
Everyday purchasing decisions are based on brand perception and is the very reason that companies need to be armed with a strong brand.
Like any other consumer, a farmer’s product and service purchasing decisions are most often made from a few good experiences.
