The 2020 Hereford Photo Competition – with a hefty prize fund of over €2,000 – has been launched by the Irish Hereford Breed Society and Irish Hereford Prime.

As part of this initiative the Hereford groups have developed a photography tutorial video with professional photographer Jeff Harvey.

There are six categories including a video category open to entrants. Each entrant may submit a maximum of two photos per category.

Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via a link on the Irish Hereford websites.

Participants urged to “have fun and act safely”. Videos should have a maximum duration of 90 seconds; and entry to be uploaded to one’s own YouTube channel.

Commenting, Tennyson Egar of Irish Hereford Prime said: “This competition is a great opportunity for all ages to take photos to showcase their quality Herefords, with significant prizes on offer.”

The closing date for entries is midnight on Friday, August 28. An independent judge will shortlist the entries.

These shortlisted photos will be available for the public to vote online from Thursday, September 3.

The Irish Hereford Breed Society and the Irish Hereford Prime beef producer group would encourage all Hereford enthusiasts to take part and get involved.

This is a great opportunity for people of all ages to get out with their phones and cameras and get creative, the societies concluded.