The Partners in Reproduction Series is a collaboration between MSD Animal Health and Agriland Media Group. In the first part of the series, ruminant business unit director at MSD Animal Health, Jack O’Connor, spoke with Prof. Finbar Mulligan from University College Dublin (UCD) about pre-breeding management of cows. This three-part video series will cover a number of topics focused around the breeding season, including: pre-breeding management, selecting the most suitable cows for sexed semen, synchronisation protocols and using technology for optimum fertility performance. A new video will be released every Wednesday for the next two weeks.