Truly Grass Fed, a premium brand of sustainably-produced dairy products from the Tirlán stable, has expanded into a new category with the introduction of ‘Truly Gluten Free Premium Irish Oat Milk’ in the United States.
According to the company, Truly Gluten Free oat milk products are made with 100% gluten-free premium Irish oats.
The two varieties, which can be found in the refrigerated section at The Fresh Market locations in the US, include:
- Truly Gluten Free Original Oat Milk which contains eight ingredients: filtered water, gluten free Irish oats, sunflower oil and sea salt. The Original Oat Milk is a fortified source of Vitamin B2 and B12, D2 and calcium;
- Truly Gluten Free Extra Creamy Oat Milk which contains only four ingredients: filtered water, gluten free Irish oats, sunflower oil and sea salt.
According to the brand, the two oat drinks have independent verification across a variety of core measures.
These include product quality, environmental sustainability, non-GMO project verified. Both varieties are vegan, and plant-based, making them gluten free, dairy-free and lactose-free.
Jaclyn Crabbe, marketing director for Truly Grass Fed said: “Expanding upon the increased consumer enthusiasm in Truly Grass Fed’s naturally delicious butter and cheese, we are excited for shoppers to experience the brand in a new way with our Truly Gluten Free Oat Milk.
“By growing Truly Grass Fed into a new retail category, we are able to reach new customers who are looking to include plant-based products in their diet, need non-dairy alternatives or just want to enjoy the delicious taste of our pure, creamy oat milk.”
Irish gluten-free oats
The products are developed from Irish oats and are part of a farmer-owned co-operative organisation.
All oats that go into Truly Gluten Free’s products are traceable to 110 Irish family growers who are members of the Irish Grain Assurance Scheme, which has the highest international standard for food safety and traceability.
The brand also follows a 14-step promise to guarantee all oats are ‘Gluten Free Certified’. Additionally, any waste from the company’s oat mill is recycled as an animal feed ingredient or goes to composting.
Conor O’Donovan, general manager at Truly Grass Fed added: “From the way we source our oats at Irish family farms to our recycled packaging, Truly Gluten Free Oat Milk is a continuation of our commitment to remaining sustainable on all fronts.
“In addition to being environmentally responsible, we also pride ourselves on delivering superior products.
“Thanks to Ireland’s temperate climate and strong rainfall, we get the highest quality oats with a delicious nutty flavour that makes our oat milk one-of-a-kind.”
While Truly Gluten Free products are currently available at select The Fresh Market locations in the US, Tirlán plans to roll the products out to additional retail stores including Lowes Foods and Natural Grocers.
Truly Grass Fed
Truly Grass Fed is a premium brand of Irish dairy products which includes butter and cheese made from cows that are 95% grass-fed, non-GMO project verified, animal welfare approved by A Greener World and free from growth hormones and antibiotics.
The brand secures dairy from cows living on pasture on average 250 days a year, grazing on green Irish grass.
According to the company, the Truly Grass Fed seal signifies that the dairy ingredients inside meet the highest industry standards of quality, safety, animal welfare and environmental consciousness.