There has been a huge surge in strawberry sales the past year, according to a Kantar survey just out. The figures were released for National Strawberry Week, which takes place until Sunday, 9th June. 

The survey found a 33 per cent increase in the retail value of strawberry sales to consumers in the 25-34 year old category in the past 12 months compared to the previous year, to reach €8m. Total retail sales of strawberries in Ireland are currently worth €51.7 million.