New 15c/kg beef price bonus available for Shorthorn cattle

The Irish Shorthorn Society has announced that it will be teaming up with ABP for a new scheme which is to promote the Irish Shorthorn Premium Beef brand to ABP’s Irish and international customers.

This new partnership will be launched by Denis Leamy at Tullamore Show on Sunday, August 14.

Irish Shorthorn Premium Beef will now be processed at ABP’s Clones and Nenagh facilities and marketed to ABP customers across Europe and beyond with a view to developing new markets for the product.

Under the scheme, farmers with the right animals will receive a 15c/kg premium and carcasses need to be between 230-380kg in order to be eligible for the scheme, a spokesperson for the Shorthorn Society said.

Shorthorn heifers and steers will be the only animals accepted to the scheme, they said.

This integrated co-operation has enabled Irish Shorthorn Premium Beef to become a unique brand and certified trademark under the control of the Shorthorn Marketing Company.

Michael Conway, President of the Irish Shorthorn Society said that the genetics of the breed have been used worldwide in the development of over 40 different breeds.

The breed has a very long and distinguished history, and developments on both the beef and dairy sides have ensured that the breed also has a very bright future.

“The partnership is a fantastic development for us and we look forward to a successful relationship with ABP Food Group.”

Marketing and Sales Manager at ABP Ireland, Eoin Ryan, said that ABP is delighted to announce this partnership with the Shorthorn Marketing Company.

“As an exciting and promising breed, we are looking forward to working together which will add to our offering of Prime Irish beef,” he said.

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