Irish agri- and climate-tech company Proveye has announced a new partnership with Grassland Agro, a leading provider of agronomic and animal nutrition solutions to farmers across Ireland.

Under the partnership, ProvGrass, Proveye’s satellite-powered grass measurement platform will be deployed on Grassland Agro’s trial farms providing paddock-level grass intelligence alongside field-specific soil and fertiliser planning data.

Paul Kennedy, chief commercial officer (CCO) of Proveye, which is headquartered at NovaUCD in Dublin, said: “Grass is the most valuable feed source on Irish dairy and beef farms, but it’s often the least measured.

“By integrating ProvGrass, we’re connecting what’s happening in the soil to what’s growing in the field and giving farmers the evidence to act on it.”

Seán McMahon, head of product, marketing and sustainability at Grassland Agro, added: “This partnership gives us a powerful new way to demonstrate what’s happening on the ground as a result of our products and advice.

“It’s a natural extension of our Soil Sustainability Programme, better measurement leads to better farming, and ProvGrass delivers exactly that.”

Trial farms 

Grassland Agro’s Soil Sustainability Programme delivers field-specific fertiliser plans, soil sampling and silage assessment to thousands of Irish farms.

ProvGrass is expected to add a "missing feedback layer - objective, satellite-derived measurement of how the grass sward is responding to those inputs", according to a statement on the partnership.

On the trial farms, this will provide independent, data-backed evidence to evaluate fertiliser products and soil fertility under real conditions.

"For farmers, this can mean better grazing rotation management, early surplus identification, more accurate feed budgeting, and full-farm visibility that replaces the 1–5% coverage of a weekly field walk with 100% automated measurement," the statement said.

According to Proveye, ProvGrass uses satellite imagery and proprietary AI models that can achieve over 90% accuracy in continuous measurement of dry matter (DM) tonnes per hectare at the whole paddock and farm level.

The Proveye platform is already deployed on commercial farms across Ireland and Europe.

Proveye's Kennedy said: “As pressure grows on Irish farms to improve efficiency and meet sustainability targets, the partnership positions both companies at the forefront of data-driven grassland management.”

The Grassland Agro partnership follows on from Proveye’s recent commercial agreements with DLF, Cork Grassland Services, Miljo, and Cavan Grassland Consultancy.