Agritechnica 2017 is underway this week; the exhibition is simply massive.

The venue is the exhibition centre in Hanover, Germany. Exhibitors have come not just from Germany and surrounding European countries but from all over the globe. So too have visitors; it’s not unusual to hear accents from the US and Asia when doing the rounds through the myriad of giant halls.

All of the major manufacturers are present. In fact, almost every manufacturer of any considerable scale is here – either in its own right or via a local distributor in Germany.

There are plenty of machinery updates at the show – many of which were flagged up by AgriLand during recent months.

For starters, the ambition to attain the ‘full (product) line‘ has never been so evident. Some major (and some rapidly-evolving) tractor manufacturers are gathering more and more implements and machinery to add to their product dossiers – either through in-house developments or external acquisitions.

What’s also noticeable is the growth of some eastern-originated conglomerates – and their continued proliferation across Europe and, indeed, the world. For example, it’s worth keeping an eye on the likes of Arbos and Mahindra.

Watch out for further coverage from the show over the coming days and weeks. Agritechnica takes place every two years; if you miss this year’s installment, you’ll have to wait until 2019 for the next one.