KEENAN (Alltech Farming Solutions) has appointed William Trousdell as regional business manager for the south-east of Ireland.

He will manage the KEENAN business across Waterford, Wexford, Wicklow, Kilkenny and Carlow.

Joining Alltech, the parent company of KEENAN, in June 2019, Trousdell supported the sales team of both Alltech and KEENAN for 18 months.

Prior to that, he completed a bachelor’s degree in agricultural science (animal science) in Uinversity College Dublin (UCD) and a master’s degree in business from the Michael Smurfit Graduate Business School in 2019.

KEENAN initiatives

During his time supporting the sales team, Trousdell worked extensively on initiatives explaining the KEENAN proposition of improving feed efficiency, farm performance and profit.

The company says that the dual purpose of profitability and sustainability “has never been of greater relevance and value” to Irish farmers than it is today.

Trousdell comes from a strong background in agriculture and is involved in his family farm outside Castlecomer, Co. Kilkenny, working with dairy and beef.

Trousdell said that he understands there are both opportunities and challenges facing Irish farmers.

I feel that KEENAN’s offering of improving environmental and economic efficiency has never been more relevant for both dairy and beef farmers in Ireland.

“I am really looking forward to working with farmers in the south-east and helping bring solutions to the challenges they face.

Farming solutions

Established in 1978, KEENAN is considered a leader in ethical and profitable farming solutions, focused on maximizing feed efficiency. The company has earned a strong reputation for manufacturing quality mixer wagons.

Located in Borris, Co. Carlow, KEENAN continuously invests in new technology. The company has evolved throughout the years, combining cutting-edge technological developments with breakthrough nutritional expertise.

KEENAN, has been validated by the Carbon Trust as a diet feeder, which can reduce methane emissions on-farm.