Agriland Media Group is delighted to announce a new collaboration with the National Dairy Council (NDC) which will see the launch of the Raising the Dairy Voice series on the online platform.
Since 1964, the NDC has championed the Irish pasture-based dairy production system, and promoted the nutritional benefits of dairy products in supporting healthier and more active living.
Farmer-funded and consumer-facing, the NDC advocates for Irish dairy’s social license to produce, while educating consumers on the critical importance of dairy within a balanced and sustainable diet.
Today, the Irish dairy industry is facing real threats to its existence. Through education and engagement, the NDC is moving to grow public support for the actions Irish dairy farmers are taking to ensure an enduring, sustainable, and profitable industry in the future.
As family-run enterprises, the long-term viability of our 17,500 dairy farms is critical to the fabric of rural Ireland as well as the health of the nation.
The NDC regularly assesses consumer understanding of dairy farmers actions to reduce environmental impact, as well as their views on dairy as part of a healthy, balanced and sustainable diet.
This data informs how the NDC plans its consumer awareness and information campaigns, supports trade events and provides educational opportunities, both in schools and at scientific and academic conferences.
The NDC’s vision is for a sustainable future, in which dairy farming remains central to Irish society and to its economy and where our global reputation for responsible, adaptable dairy production and quality dairy products ensures international demand remains strong.
NDC ‘Raising the Dairy Voice’
The five-part ‘Raising the Dairy Voice’ series will comprise weekly articles covering many aspects of the dairy sector and NDC’s work within in.
In the first article, which will be published on the Agriland platform later this week, readers will garner an insight into the work of the dairy promotion organisation over the past six decades.
You can read of the articles in the NDC Raising the Dairy Voice Series on the Agriland smartphone app or desktop and be sure to leave your thoughts and comments on social media.