Preparations for a great cause are set to come to fruition with the inaugural MartAid 2020 event set to launch tomorrow evening, November 5, at 6:00pm sharp.

Kicking off tomorrow, a number of marts from all over Ireland will concurrently host a live charity auction, MartEye – the firm behind MartAid – says.

The money raised will be donated to Embrace FARM in support of the work the charity does in helping those affected by farm accidents.

A number of eye-catching lots are set to be put up for auction on the day…with further details set to be revealed later this evening.

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MartEye was founded at the start of Covid-19 to help marts and farmers buy and sell livestock online.

Launched six months ago, MartEye – based in Portershed, Co. Galway – is used in 40 marts across Ireland and the UK.

“The response from the farming community has been incredible and so as a team we all felt the need to give back,” according to the firm.

At the centre of MartEye’s technology is a “Digital Gavel”, carved from sustainable Irish ash and fitted with state-of-the-art electronics that sync the offline auction with the online.

The platform also features a dashboard for the auctioneer and an app for the farmers, the firm says.