The Irish Aberdeen Angus Association has announced the appointment of a new secretary.

The announcement was made on Monday, January 24, that Shane Murphy from Banteer, Co. Cork, has been appointed as the association’s breed secretary.

Shane is no stranger to the Angus breed of cattle and made headlines late last year after his heifer – Mercury Red Unbeatable Kim ET – sold for a red Angus European record of €13,200.

Mercury Red Unbeatable Kim ET

Shane and his father John established the Mercury Pedigree Angus Herd, in 2007, and have since developed the herd’s progeny into top competitors in show and sales rings nationwide.

Shane, who has previous experience working in media, “will play a pivotal part in keeping Angus as the number one beef breed in Ireland” and has been involved with the Angus breed from a young age, according to a statement from the Irish Aberdeen Angus Association.

Speaking after the appointment Murphy said “The Angus beef brand remains one of the most recognised names globally and in a time where more feed efficient and early maturing cattle is needed, the Angus breed ticks all the boxes. It’s no wonder that Irish farmers have backed the breed so much in recent years.

“I look forward to working with the association’s team and members to continue this significant growth both nationally and across our European membership.”

About the association

The Irish Aberdeen Angus Association was set up in 1894 with the aim of promoting Aberdeen-Angus cattle throughout Ireland. There are now 600 breeder members in Ireland and since Brexit, the association has outlined it is also registering for 14 other European countries as well.

The association’s office is currently based in Mohill, Co. Leitrim, however it is set to move to a new location in Tuam, Co. Galway.

The breed has been growing in popularity among many farmers as beef processors continue to show particular interest in Angus-bred beef cattle.