Now in its 44th year, the prestigious event showcases the very best of Ireland's dairy sector.

The National Dairy Show recently welcomed FBD Insurance as its new title sponsor.

According to organisers, the partnership marks one of the most significant in the show's history and will help the event to continue to develop and promote the dairy industry.

Founded by farmers, FBD is Ireland’s largest Irish-owned insurer, serving more than 500,000 policyholders through its nationwide network of 34 branches.

FBD National Dairy Show

Newly appointed show director Tom Baker welcomed the new partnership with FBD.

"It aligns closely with the values and ambitions of the National Dairy Show, and will help strengthen the event for exhibitors, breeders and visitors in the years ahead," he said.

Michael Berkery, chair of the FBD Trust, said the show has "established itself as one of the most important events in the Irish agricultural calendar".

He added that the FBD Trust is "proud to support the sector through education, innovation and knowledge sharing".

Maureen O'Meara, head of sales, Munster, FBD Insurance, added that the company is looking forward to meeting customers and "celebrating the people driving Irish dairy farming forward" at this year's show.

This year's event sees impressive levels of industry sponsorship, from companies covering all aspects of the dairy industry, including genetics, animal health, milking technologies and nutrition.

The platinum sponsors for the 2026 FBD National Dairy Show are:

Irish Holstein Frisian Association (IHFA);
Munster Bovine;
Dairygold;
Boehringer Ingelheim;
Mullinahone Co-op;
Lely;
Worldwide sires;
Tom Harte DeLaval.

Seamus O'Mahony, head of business development, innovation and digital transformation with Dairygold Agri Business, said the co-op is proud to return as a platinium sponsor for the show.

"Having been involved since the show's early years, we have seen first-hand how it has developed into one of the standout events in the Irish dairy calendar.

"For Dairygold, it is a particularly meaningful event, taking place in the heart of its catchment area and giving the company the opportunity to meet with its members, customers and the wider dairy farming community," he said.

Support

Boehringer Ingelheim Animal Health said it is also proud to support this year's show.

"As a trusted partner to Irish dairy farmers, we value the opportunity the show provides to connect with the industry, share knowledge and support the continued success of the dairy sector.

"We look forward to meeting visitors in Millstreet," a company spokesperson said.

Munster Bovine is returning again this year as a platinum sponsor for the show.

"We are delighted to continue Munster Bovine's long-standing association with the FBD National Dairy Show as a Platinum Sponsor for 2026," Tom Baker, commercial manager at Munster Bovine, said.

"For Munster Bovine, it is an invaluable opportunity to connect directly with our customers, showcase the very best of our genetics and services, and support an event that celebrates the quality, innovation and ambition within Irish dairy farming.

"We are very proud to continue our support and look forward to welcoming farmers to Millstreet for another fantastic show," he added.

A spokesperson for IHFA said the association was delighted to welcome FBD as title sponsor of the National Dairy Show for 2026.

"This partnership reflects the shared values both organisations hold for Irish farming and marks an exciting new chapter for the show.

"We look forward to working closely with FBD Insurance to build on that legacy in the years ahead," they said.